Why Fonts Matter More Than You May Think

• Culture ensures people see text in a certain context. Take a moment to think about the last website you quickly clicked a tab on. Chances are the type was wrong for you anyway - too cramped, too small or too funky.
• Sometimes, fonts make more of a first impression than layout or color. Fonts literally lead a reader's eye and help to set a tone (friendly, serious, whimsical), and make content harder or easier to read. In the world of brands, typography becomes voice.
• For products, it becomes trust. For learning platforms and blogs, it keeps the reader engaged and moving down the page.
• Good typography also helps things to consume. If a visitor can comprehend text based on clear plainly seen typography, they are much more likely to be focused on content instead of worried about how to read the text.
• This is why print designers are obsessive compulsive about the shape of the letters; and why web designers should be as well.
  
  What is meant by the term HTML Fonts
• In the world of web design, "HTML fonts" is simply the term that refers to the fonts the browser can use to display text from your HTML or CSS. There are two types of HTML fonts: web-safe fonts and web fonts.
• Web-safe fonts have a good chance of being available on some device, for example, Arial and Times New Roman. A web font (that can come from many sources, such as Google Fonts, or any of the fonts that can be embedded in the page) allows the designer to choose from a number of typefaces, without ever having to worry about what might be available on the user's device.
• Variable fonts are a new type of font format. It allows a single file to act like many weights and styles! You can have a condensed and expanded version of the same font file. Variable fonts also provide better performance because it allows you to save on network requests by loading several weights and styles in one request.
• So, fonts are simply files with written information about what the shapes of letters, numbers, and symbols look like. The browser will load these files, then match up the shapes for the corresponding characters to display through the text.

HTML font choice is more than just a design consideration. It is aligning with a brand identity, improving performance, agreeable readability, and better accessibility. If you select your font properly, create a fallback plan for non-supported fonts, and put usability and legibility first, even the most microscopic typographic concerns can produce powerful user experience.

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